The Impacts of the Covid-19 Recovery on the International Tourism and a Field

Abstract

Epidemics, natural disasters, wars, and economic recessions in the world primarily affect the tourism industry negatively due to its fragile structure. The Covid-19 pandemic has caused unprecedented socio-economic damage in all countries of the world in 2020 and 2021 and has caused great decreases in the number of tourists and tourism revenues. As of the second half of 2021, after the measures taken by the countries, there has been a significant increase in international tourism movements, and at the same time, the Post Covid-19 recovery period has started throughout the world. This study aims to examine touristic demand trends, destination selection, and holiday preferences for travelers in the Middle East Market within the scope of change in tourism demands on a global basis during the Covid-19 recovery period. In this context, in addition to the literature review, regarding Covid-19 and Covid-19 recovery, within the scope of the conceptual framework, the importance of the subject, its purpose, research methods, and to which extent the process affects tourism demands on a global basis and its reflections on travel agencies have been examined. The Middle East market is very important for the international tourism industry in terms of outgoing travel and tourism revenues. Within the scope of the field study, data were collected from the top managers of 121 travel agencies, which are in the leading position in the Middle East Market. The data obtained were analyzed using the SPSS package 26 program using frequency, correlation, and descriptive statistics, and necessary evaluations were made in the conclusion part. This study is a roadmap for tourism and travel agencies that will contribute to the global tourism literature.